Marketing Manager
Business & Finance
Lead campaigns, brand strategy, and the team that grows an audience.
Why it matters here: DMV associations, agencies, and government contractors staff marketing teams.
Labor Market — DMV Region
Sourced from U.S. Bureau of Labor Statistics OEWS releases (DMV metro and nationwide) plus MD, VA, and D.C. workforce agencies.
Local cost of living is why DMV pay often differs from the national median.
- DMV & state figures: U.S. Bureau of Labor Statistics — OEWS wage & employment estimates and Employment Projections, with OEWS area pay relatives for the Washington–Arlington–Alexandria metro, Maryland, D.C., and Northern Virginia · View source
- Occupation profiles & skills: O*NET OnLine (U.S. Department of Labor) · onetonline.org
All salary figures are published estimates for groups of workers, not offers or guarantees for any individual role.
Education & Career Pathways
Multiple ways to get here — pick the one that fits your life.
Career Progression
How you can grow — with expected salary at each step.
- Entry-level Marketing ManagerLearning the role, supervised work, building core skills.$125,350
- Marketing Manager (experienced)Independent work, mentoring newer team members.$171,810
- Senior / Lead Marketing ManagerOwning projects, specialization, higher responsibility.$223,450
- Manager or specialist trackSupervising a team or moving into a high-demand specialty.$268,140
Skills Required
What you'll actually do — and how you'll be judged.
Agency or corporate office, weekday hours, campaign deadlines
Where you work
A marketing floor with campaign boards and analytics dashboards, plus client or executive presentations.
Hours and schedule
Weekday hours, extending around launches, events and end-of-quarter pushes.
Pace and pressure
Deadline-shaped and multi-project; you're always juggling several campaigns at different stages.
Who you work with
You lead specialists, writers and designers and answer to sales and leadership on results.
Physical demands
Desk and meeting work, with occasional event days on your feet.
What people wear
Business casual, sharper for client-facing work.
Remote reality
Hybrid, with events and shoots on site.
Workplace culture: what's normal here
- Results are measured publicly — campaign numbers are shared with the whole team.
- Creative disagreement is normal, and decisions are settled by test results where possible.
- Brand consistency is guarded closely; anyone can flag off-brand work.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook — Work Environment, with regional detail for the DMV.
Official data behind this career
Federal statistics for DMV Region, translated into plain language.
Data unavailable for this category.
Washington–Arlington–Alexandria, DC–VA–MD–WV metro area
Source: U.S. Census Bureau — ACS 2019–2023 5-year estimates (tables DP03, DP02, DP05)
- The DMV functions as one labor market: workers routinely cross state lines to get to work.
- The largest employment destinations are D.C., Fairfax County and Montgomery County.
Top places these workers go to work
Source: U.S. Bureau of Economic Analysis — BEA regional GDP and personal income, most recent published year
Private-sector payroll data from ADP. It is a supplemental near-real-time indicator and does not replace BLS government employment statistics.
Source: ADP National Employment Report — Most recent monthly ADP National Employment Report
- 1U.S. Bureau of Labor Statistics (OOH, OEWS, Employment Projections, CES) — Primary source for occupation wages, outlook, projected openings, education and training.
- 2U.S. Census Bureau — American Community Survey — Primary source for income, educational attainment, labor force and demographic context by place.
- 3Census LEHD (LODES / OnTheMap) — Primary source for where workers live versus where they work, and local workforce flows.
- 4U.S. Bureau of Economic Analysis — Primary source for regional GDP, industry contribution, compensation and personal income.
- 5ADP National Employment Report — Supplemental near-real-time private-sector employment and pay indicator. Not a replacement for BLS.
Figures describe groups of workers, not any one person. Where an official figure is not published for a category, this page says “Data unavailable for this category.” rather than estimating.
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